34%
of work sent to clients with no follow-up five days later. Typical at install, not a guarantee.
Module · Outbound sales
The follow-up stops long before the client says no.
Work goes out on a Tuesday. Nobody replies. By Friday the person who sent it is three jobs deeper, and the follow-up that would have taken a few minutes does not get written. The client did not say no. The thread just went quiet.
Then it happens again with someone else. A client you billed twice last year has not heard from you in months. Nobody sat down and decided to drop them. There was simply no hour in the week where writing to them was anyone's job.
In the install week we connect your systems and count what is actually in them. The three figures below are a typical starting point. They are an estimate of what we expect to find and then measure against, not a promise about your numbers.
22
client relationships gone quiet. Typical at install, an estimate we measure against.
3.2 days
typical time to answer a client, measured during install before anything changes.
What this module does
It drafts the outreach that keeps getting dropped. The follow-up on work that went out and went silent. A note to a client nobody has contacted in weeks. A check-in after something closed. The drafts are written from what the brain already holds about that client: the work you sent them, the history of what came back, and the decisions your firm has already confirmed about how it handles them.
Each draft arrives for a person to read. You send it, you edit it, or you bin it. A message waits at that gate before it reaches a client, and the gate is built into the product rather than a setting you can switch off.
Volume is not the goal. Each draft still has to survive a person reading it, so the queue is only as long as someone is willing to approve.
Where it sits in the loop
The AI reads the client history in the brain, proposes the outreach it thinks is overdue, and then stops and waits. Once a person approves, it sends and records what happened. When you rewrite a draft before approving it, that edit goes back into the brain, so the next draft starts from what you changed.
Reads, proposes, waits for a person, acts, learns. The same five steps run behind each module.
What it does not do
Cheaper to read here than to discover in month three.
01It does not send on its own. A person approves each message before it leaves your firm.
02It does not go looking for new contacts. It works from the relationships and history already in your systems.
03It does not promise replies. It changes how often a follow-up gets drafted at all. What the client does next is still their call.
It does nothing without the brain
This is not a standalone tool, and it is worth being blunt about that before you buy it. On its own it has no memory of your business and no view of your clients. What makes a draft worth sending is the context underneath it, and that context lives in the brain.
The brain is the core product. Modules are bought one at a time and plug into it. Without it there is nothing here to read and nothing to write from. If you have not read it yet, start with the company brain.
What it costs
$750 a month, added to what you already pay for the brain. The brain runs from $1,000 a month for firms up to 10 staff, $2,000 for 11 to 25, and $3,500 for 26 to 50, each with a one-off install fee of $1,500, $2,500 or $4,000. If we have to connect more than five systems, install takes a day longer and costs $500 more, and we say so during scoping rather than afterwards.
We do not price per seat. We are selling you a smaller pile of admin work, and a seat licence would charge you for the headcount you were trying not to add.
The first five firms we work with are design partners: install at half price, and the brain one band down for twelve months.
The install week connects your systems and counts what is there: work sent with no follow-up, relationships gone quiet, how long replies take today. Those numbers are the baseline everything after is measured against.